Motara
A customizable layer over your leads: pull in new ones, revive the ones already in your database, and hand your team deals worth closing.
Dealerships are stuck on tools built for administrators. New leads aren't tracked to their source, old ones die in the database, and the floor can't see where it stands.
Outdated by default
The legacy dealer CRMs were designed years ago and barely touched since. They make your team work around the software, not the other way around.
Leads go cold
Old leads, lease-ends and past customers sit untouched. The database is full of business nobody's working.
No real visibility
Pipeline is buried in a clunky legacy interface. Managers dig for status instead of seeing it.
Lead capture, any source
Funnel Facebook and Instagram ads, web forms, third-party listings and walk-ins into one place. Every lead tracked to where it came from.
Equity mining & re-engagement
Old leads, lease-ends and past customers don't sit idle. Motara surfaces the ones worth a call right now and feeds them back to your team.
Campaign builder
Audience segmentation, merge tags and trigger-based sends. Equity and trade pitches fire on the right signal, and you control every rule.
Routing & qualification
Every lead is scored and routed automatically, so your team spends its time on the ones ready to move, with full context attached.
Follow-up automation (AI optional)
Missed-call text-back and outbound sequences run on your rules. Switch on the AI conversation engine when you want it to qualify and book on its own, or leave it off and keep the touch human.
Pipeline kanban
Drag-to-move stages with real-time updates. Managers see the whole floor at a glance. No digging.
CRM push
Records flow to your existing CRM via ADF/XML email or native API, whatever you already run.
Built by someone who ran a dealership's CRM from the inside. Not a generic CRM with an automotive skin.
Every feature reflects how dealerships actually operate: trade pitches, equity alerts, BDC workflows, ADF lead routing. And all of it bends to your dealership (your lead sources, your pitches, your rules) instead of forcing the floor to fit the software.